{"product_id":"lg-nu85-43-inch-4k-smart-tv-black-43nu850b6la-aei","title":"LG NU85 43 Inch 4K Smart TV - Black | 43NU850B6LA.AEI","description":"\u003cul\u003e\n\u003cli\u003e43-inch 4K UHD NanoCell TV - 3,840 x 2,160 resolution on a 109 cm screen\u003c\/li\u003e\n\u003cli\u003eα7 AI Processor 4K Gen9 - nano-scale image and sound optimisation every frame\u003c\/li\u003e\n\u003cli\u003eNano Detail Enhancer - sharpens contrast, texture, and brightness scene by scene\u003c\/li\u003e\n\u003cli\u003eHDR10 Pro with 2,040 Dynamic Tone Mapping zones - accurate highlights and shadows\u003c\/li\u003e\n\u003cli\u003ewebOS 26 with AI Hub - Google Gemini and Microsoft Copilot voice control built in\u003c\/li\u003e\n\u003cli\u003eGeForce NOW and Xbox Cloud Gaming - cloud gaming with under 3.0ms input delay\u003c\/li\u003e\n\u003cli\u003eVRR and ALLM at 60Hz - smooth, low-latency console gaming\u003c\/li\u003e\n\u003cli\u003e3x HDMI including eARC on HDMI 2 - lossless audio to a compatible soundbar\u003c\/li\u003e\n\u003cli\u003eFILMMAKER MODE™ - preserves director's original colour and motion intent\u003c\/li\u003e\n\u003cli\u003eLG Quad Protection and LG Shield - surge, humidity, and cybersecurity protection\u003c\/li\u003e\n\u003cli\u003eWi-Fi 5 and Bluetooth 5.3 - fast wireless and low-latency device pairing\u003c\/li\u003e\n\u003cli\u003eAI Magic Remote included - voice search, AI Hub, and Game Dashboard access\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarranty:\u003c\/strong\u003e 2 Years Parts and Labour (consumer use).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eLG 43NU850B6LA 43-inch NanoCell 4K Smart TV with α7 AI Processor Gen9, webOS 26, HDR10 Pro, and GeForce NOW cloud gaming\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eNano Detail Enhancer and α7 AI Processor 4K Gen9:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe α7 AI Processor 4K Gen9 is the engine behind this TV's picture quality, using enhanced GPU and CPU power to perform nano-scale image optimisation across every frame. The Nano Detail Enhancer works alongside it, analysing contrast, texture, and brightness scene by scene to deliver 4K UHD clarity (3,840 x 2,160) with improved three-dimensional depth. Dynamic Tone Mapping across 2,040 independent zones ensures highlights and shadows are rendered accurately, whether you're watching HDR10 Pro content or standard broadcast.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ewebOS 26 and AI Hub:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ewebOS 26 is the smart platform running on this TV, recognised with an AVForums Editor's Choice award as Best Smart TV System 2025\/2026. The AI Hub brings together Multi AI Search, AI Concierge, AI Voice ID, AI Chatbot, AI Picture Wizard, and AI Sound Wizard in one place, with Google Gemini and Microsoft Copilot integrated for voice-driven queries. LG Shield secures the platform with 7 core security technologies covering data storage, software integrity, user authentication, and secure update management.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGaming features - VRR, ALLM, and cloud gaming:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 43NU850B6LA supports Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), with Bluetooth Ultra Low Latency Controller support reducing input delay to under 3.0ms for cloud gaming via GeForce NOW and Xbox Cloud Gaming. Game Optimizer and Game Dashboard are accessible directly from the remote, giving you control over picture mode and input settings without leaving your game. HGiG compatibility ensures HDR tone mapping is handled by the game engine rather than the TV, for more accurate in-game visuals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConnectivity and audio:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThree HDMI inputs are included, with eARC on HDMI 2 for lossless audio passthrough to a compatible soundbar. Wi-Fi 5, Bluetooth 5.3, 1x USB, 1x LAN (Ethernet), and an optical digital audio output (SPDIF) complete the connection options. The 2.0 channel speaker system delivers 20W of audio output, with WOW Orchestra available to synchronise the TV's speakers with a compatible LG soundbar.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFILMMAKER MODE™ and TruMotion:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFILMMAKER MODE™ disables all additional processing when active, preserving the director's chosen colour grading, motion handling, and aspect ratio exactly as intended. TruMotion adjusts judder levels separately for movies, sports, and general content, so you can set each to your preference without affecting other viewing modes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShop LG TVs from Heavins.ie:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHeavins stocks a wide selection of LG Smart TVs, from compact 43-inch models through to large-screen OLED displays. In stock with fast nationwide delivery across Ireland. Browse our full \u003ca href=\"\/collections\/lg\" style=\"color: #2b00ff;\"\u003eLG range\u003c\/a\u003e for complete home entertainment solutions.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eα7 AI Processor 4K Gen9\u003c\/strong\u003e - nano-scale image optimisation with enhanced GPU and CPU power for improved contrast and depth.\u003cbr\u003e\u003cstrong\u003eNano Detail Enhancer\u003c\/strong\u003e - analyses every frame to sharpen textures, contrast, and brightness at a nano level.\u003cbr\u003e\u003cstrong\u003e4K UHD resolution\u003c\/strong\u003e - 3,840 x 2,160 pixels across a 43-inch (109 cm) screen.\u003cbr\u003e\u003cstrong\u003eHDR10 Pro\u003c\/strong\u003e - dynamic tone mapping across 2,040 independent zones for accurate highlight and shadow rendering.\u003cbr\u003e\u003cstrong\u003ewebOS 26 with AI Hub\u003c\/strong\u003e - includes Multi AI Search, AI Concierge, AI Voice ID, Google Gemini, and Microsoft Copilot.\u003cbr\u003e\u003cstrong\u003eGeForce NOW and Xbox Cloud Gaming\u003c\/strong\u003e - cloud gaming built into webOS 26 with under 3.0ms input delay via Bluetooth Ultra Low Latency Controller support.\u003cbr\u003e\u003cstrong\u003eVRR and ALLM\u003c\/strong\u003e - Variable Refresh Rate and Auto Low Latency Mode for console and cloud gaming at 60Hz.\u003cbr\u003e\u003cstrong\u003eFILMMAKER MODE™\u003c\/strong\u003e - disables post-processing to preserve the director's original colour, motion, and aspect ratio.\u003cbr\u003e\u003cstrong\u003e3x HDMI including eARC\u003c\/strong\u003e - eARC on HDMI 2 for lossless audio passthrough to compatible soundbars.\u003cbr\u003e\u003cstrong\u003eWi-Fi 5 and Bluetooth 5.3\u003c\/strong\u003e - dual-band wireless connectivity and low-latency Bluetooth pairing.\u003cbr\u003e\u003cstrong\u003eLG Quad Protection\u003c\/strong\u003e - covers Lightning Strikes, Humidity, Surge, and webOS Protection via LG Shield.\u003cbr\u003e\u003cstrong\u003eAI Magic Remote included\u003c\/strong\u003e - voice-enabled remote with direct access to AI Hub and Game Optimizer.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eScreen Size: 43 inches (109 cm)\u003c\/li\u003e\n\u003cli\u003eResolution: 4K UHD (3,840 x 2,160)\u003c\/li\u003e\n\u003cli\u003ePanel Type: VA, Direct LED backlight\u003c\/li\u003e\n\u003cli\u003eProcessor: α7 AI Processor 4K Gen9\u003c\/li\u003e\n\u003cli\u003eRefresh Rate: 60 Hz native, with VRR support\u003c\/li\u003e\n\u003cli\u003eHDR Support: HDR10, HDR10 Pro, HLG\u003c\/li\u003e\n\u003cli\u003eDynamic Tone Mapping Zones: 2,040\u003c\/li\u003e\n\u003cli\u003eMaximum Brightness: approx. 300 nits\u003c\/li\u003e\n\u003cli\u003eAudio Output: 20W, 2.0 channel, down-firing\u003c\/li\u003e\n\u003cli\u003eSmart Platform: webOS 26\u003c\/li\u003e\n\u003cli\u003eHDMI Inputs: 3x HDMI (eARC on HDMI 2)\u003c\/li\u003e\n\u003cli\u003eUSB: 1x USB\u003c\/li\u003e\n\u003cli\u003eNetwork: Wi-Fi 5, Ethernet (LAN)\u003c\/li\u003e\n\u003cli\u003eBluetooth: 5.0 (Bluetooth Ultra Low Latency Controller support)\u003c\/li\u003e\n\u003cli\u003eAudio Outputs: Optical digital (SPDIF)\u003c\/li\u003e\n\u003cli\u003eTuner: DVB-T2 (H.265), DVB-C, DVB-S2\u003c\/li\u003e\n\u003cli\u003eVESA Mounting: 300 x 200 mm\u003c\/li\u003e\n\u003cli\u003eVoice Assistants: Google Gemini, Microsoft Copilot (via AI Hub)\u003c\/li\u003e\n\u003cli\u003eGaming: GeForce NOW, Xbox Cloud Gaming, Game Optimizer, Game Dashboard, HGiG\u003c\/li\u003e\n\u003cli\u003eEnergy Rating: G (SDR and HDR)\u003c\/li\u003e\n\u003cli\u003ePower Supply: AC 100-240V, 50-60Hz\u003c\/li\u003e\n\u003cli\u003eStandby Power: Under 0.5W\u003c\/li\u003e\n\u003cli\u003eColour: Charcoal Black\u003c\/li\u003e\n\u003cli\u003eDimensions (HxWxD): confirm with supplier (VESA: 300 x 200 mm)\u003c\/li\u003e\n\u003cli\u003eWeight: confirm with supplier\u003c\/li\u003e\n\u003cli\u003eWarranty: 2 Years Parts and Labour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's Included in the Box\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLG 43NU850B6LA NanoCell 4K Smart TV\u003c\/li\u003e\n\u003cli\u003eAI Magic Remote\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eStand and screws\u003c\/li\u003e\n\u003cli\u003eUser manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSetup and Care\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eGetting started:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAttach the stand using the included screws before placing the TV on your chosen surface. The AI Magic Remote pairs automatically on first power-up, and the webOS 26 setup wizard guides you through Wi-Fi connection, account sign-in, and initial picture calibration in a few minutes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWall mounting:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 43NU850B6LA uses a 300 x 200 mm VESA pattern. Use a compatible wall bracket rated for the weight of the TV (weight: confirm with supplier) and follow the bracket manufacturer's instructions for wall type and fixings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptimising picture settings:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAI Picture Wizard in the AI Hub analyses your room lighting and content type to suggest a starting picture preset. FILMMAKER MODE™ is recommended for movie watching, while Game Optimizer automatically activates the lowest-latency settings when a console is detected on HDMI.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKeeping the TV clean:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWipe the screen gently with a soft, dry microfibre cloth. Avoid spraying any liquid directly onto the panel or using abrasive cloths. The rear casing and stand can be wiped with a slightly damp cloth, then dried immediately.\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":57296134340981,"sku":"8806096823460","price":449.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0614\/5261\/5816\/files\/429698_1.webp?v=1782122327","url":"https:\/\/www.heavins.ie\/products\/lg-nu85-43-inch-4k-smart-tv-black-43nu850b6la-aei","provider":"Heavins","version":"1.0","type":"link"}