LG 77 Inch C5 OLED Evo 4K Smart TV | OLED77C54LA.AEK

• 4K picture quality, upscaled visual and surround sound from the alpha 9 AI Processor Gen8
• True black levels in every pixel create stunning contrast, depth, and detail
• 100% Colour Fidelity for accurate lifelike colours. 100% Colour Volume for richer hues
• Brighter visuals from the new light boosting algorithm of Brightness Booster
• New AI button, voice controls, drag and drop functions on the AI Magic Remote
• Screen size: 77 Inch
• Dimensions without stand  (W x H x D): 1711 x 982 x 47.1 mm
• TV Weight without Stand: 23.5 kg
• Refresh rate: 120Hz Native
• Energy class: F
• Warranty: 1 year

Experience Perfect Black OLED, Only With LG OLED
Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.

Perfect Colour
100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.

AI Picture Pro Brings Every Frame to Life
AI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.

The Next Generation of LG AI TV: AI Magic Remote Completes the AI Experience
Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.

AI Voice ID
LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.

AI Search
Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.
AI Chatbot
Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.

AI Picture Wizard
Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.

AI Sound Wizard
Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.

New upgrades for 5 years with award-winning webOS Re:New Program
Get full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.

AI Sound Pro fine-tunes your sound for impact
Precision tone correction enhances sound clarity for an exceptional audio experience.

Enrich Your Sound with LG TV and LG Soundbar
WOW Orchestra, immersive sound through perfect synergy
LG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround.
Slim Design
Add a modern touch with a sleek design that blends into your space gracefully.

Stream a Variety of Content. Free
LG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.

Cost-free. Contract-free. Cable-free
All you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.

Gaming Portal Turns Your TV Into the Ultimate Gaming Hub
Play thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! Enjoy a wide variety of gaming experiences—from AAA titles with gamepad to casual games playable with your remote.

Ultimate Gameplay
Experience peak gaming with G-Sync compatibility, 0.1ms Pixel Response Time, and AMD FreeSync Premium. Get your game on without lag or motion blur.

Best OLED TV for Movies
Watch movies come to life in your home cinema through filmmaker mode with ambient light compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.

Dolby Vision & Ambient FILMMAKER MODE
Experience cinema as the director intended with dolby vision and filmmaker mode with ambient light compensation that adapts to surroundings and keeps visuals as close as possible to its original form.

Dolby Atmos
Let lifelike surround sound move all around you, making you feel like you're in the center of all the action.

We are pleased to offer FREE delivery on orders over €299.00 to anywhere in the Republic of Ireland and Northern Ireland, and our Click & Collect service is FREE on all orders. All items are shipped from the Athlone Warehouse in Co. Westmeath, Ireland so no import duties apply to the island of Ireland.

Same Day Dispatch for €9.99* - Orders must be placed before 12pm (Excluding Bulky Items) 

Delivery Costs to Republic of Ireland are €6.99 for orders Under €299.00

We are now delivering to Northern Ireland with all delivery costs equal to the Republic of Ireland.

Large Bulky Items

Please be aware that large, bulky items (large appliances, white goods, etc.) have a delivery charge of €29.99 to ROI

View our full Delivery & Collection information

Due to our valued customer feedback, we have updated and improved our Returns Policy.

We now offer an exhange or refund on goods purchased online, and returned 14 days after purchase. 

View our Full Returns Policy