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Baking Pride Starts at Heavins – Join the 2025 Brown Bread Competition!

Baking Pride Starts at Heavins – Join the 2025 Brown Bread Competition!

Zora Wang |

Euronics are proud sponsors of this year’s National Brown Bread Baking Competition—celebrating the best of Irish home baking as part of the 2025 National Ploughing Championships!

We’re thrilled to announce that Heavins, your local Euronics store in Shannon Retail Park, Athlone, is one of the official drop-off points for the National Brown Bread Baking Competition 2025, sponsored by Euronics in partnership with the National Ploughing Association (NPA) and the Irish Countrywomen’s Association (ICA).

Think your brown bread is the best in the country? Maybe it’s your secret drizzle of honey, your granny’s oats, or a pinch of local pride? Prove it—and you could win:

🥇 €5000 cash + a top-of-the-range Neff oven
🎁 Euronics gift cards and hampers for runners-up

But you’ve got to rise to the occasion!

📅 Drop-Off at Heavins: Friday, July 18th | 9:00 AM – 11:00 AM
📍 Location: Heavins, Shannon Retail Park, Athlone, Co. Westmeath

Make sure your loaf is clearly labelled with your name, address, email, and phone number.
Arrive between 9:00 and 11:00 AM sharp—late entries can’t be accepted.

Baking Our Way to the National Ploughing Championships 2025!

The top 8 finalists will bake live at the National Ploughing Championships, with the winner crowned on September 18th.

Last year’s champ came from our store—why not you this year?
Visit heavins.ie for more info and updates!

Let’s make Heavins the home of Ireland’s best brown bread once again.
May the best bread win!