LG NU85 43 Inch 4K Smart TV - Black | 43NU850B6LA.AEI

• 43-inch 4K UHD NanoCell TV - 3,840 x 2,160 resolution on a 109 cm screen
• α7 AI Processor 4K Gen9 - nano-scale image and sound optimisation every frame
• Nano Detail Enhancer - sharpens contrast, texture, and brightness scene by scene
• HDR10 Pro with 2,040 Dynamic Tone Mapping zones - accurate highlights and shadows
• webOS 26 with AI Hub - Google Gemini and Microsoft Copilot voice control built in
• GeForce NOW and Xbox Cloud Gaming - cloud gaming with under 3.0ms input delay
• VRR and ALLM at 60Hz - smooth, low-latency console gaming
• 3x HDMI including eARC on HDMI 2 - lossless audio to a compatible soundbar
• FILMMAKER MODE™ - preserves director's original colour and motion intent
• LG Quad Protection and LG Shield - surge, humidity, and cybersecurity protection
• Wi-Fi 5 and Bluetooth 5.3 - fast wireless and low-latency device pairing
• AI Magic Remote included - voice search, AI Hub, and Game Dashboard access
• Warranty: 2 Years Parts and Labour (consumer use).

LG 43NU850B6LA 43-inch NanoCell 4K Smart TV with α7 AI Processor Gen9, webOS 26, HDR10 Pro, and GeForce NOW cloud gaming

Nano Detail Enhancer and α7 AI Processor 4K Gen9:

The α7 AI Processor 4K Gen9 is the engine behind this TV's picture quality, using enhanced GPU and CPU power to perform nano-scale image optimisation across every frame. The Nano Detail Enhancer works alongside it, analysing contrast, texture, and brightness scene by scene to deliver 4K UHD clarity (3,840 x 2,160) with improved three-dimensional depth. Dynamic Tone Mapping across 2,040 independent zones ensures highlights and shadows are rendered accurately, whether you're watching HDR10 Pro content or standard broadcast.

webOS 26 and AI Hub:

webOS 26 is the smart platform running on this TV, recognised with an AVForums Editor's Choice award as Best Smart TV System 2025/2026. The AI Hub brings together Multi AI Search, AI Concierge, AI Voice ID, AI Chatbot, AI Picture Wizard, and AI Sound Wizard in one place, with Google Gemini and Microsoft Copilot integrated for voice-driven queries. LG Shield secures the platform with 7 core security technologies covering data storage, software integrity, user authentication, and secure update management.

Gaming features - VRR, ALLM, and cloud gaming:

The 43NU850B6LA supports Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), with Bluetooth Ultra Low Latency Controller support reducing input delay to under 3.0ms for cloud gaming via GeForce NOW and Xbox Cloud Gaming. Game Optimizer and Game Dashboard are accessible directly from the remote, giving you control over picture mode and input settings without leaving your game. HGiG compatibility ensures HDR tone mapping is handled by the game engine rather than the TV, for more accurate in-game visuals.

Connectivity and audio:

Three HDMI inputs are included, with eARC on HDMI 2 for lossless audio passthrough to a compatible soundbar. Wi-Fi 5, Bluetooth 5.3, 1x USB, 1x LAN (Ethernet), and an optical digital audio output (SPDIF) complete the connection options. The 2.0 channel speaker system delivers 20W of audio output, with WOW Orchestra available to synchronise the TV's speakers with a compatible LG soundbar.

FILMMAKER MODE™ and TruMotion:

FILMMAKER MODE™ disables all additional processing when active, preserving the director's chosen colour grading, motion handling, and aspect ratio exactly as intended. TruMotion adjusts judder levels separately for movies, sports, and general content, so you can set each to your preference without affecting other viewing modes.

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Key Features

α7 AI Processor 4K Gen9 - nano-scale image optimisation with enhanced GPU and CPU power for improved contrast and depth.
Nano Detail Enhancer - analyses every frame to sharpen textures, contrast, and brightness at a nano level.
4K UHD resolution - 3,840 x 2,160 pixels across a 43-inch (109 cm) screen.
HDR10 Pro - dynamic tone mapping across 2,040 independent zones for accurate highlight and shadow rendering.
webOS 26 with AI Hub - includes Multi AI Search, AI Concierge, AI Voice ID, Google Gemini, and Microsoft Copilot.
GeForce NOW and Xbox Cloud Gaming - cloud gaming built into webOS 26 with under 3.0ms input delay via Bluetooth Ultra Low Latency Controller support.
VRR and ALLM - Variable Refresh Rate and Auto Low Latency Mode for console and cloud gaming at 60Hz.
FILMMAKER MODE™ - disables post-processing to preserve the director's original colour, motion, and aspect ratio.
3x HDMI including eARC - eARC on HDMI 2 for lossless audio passthrough to compatible soundbars.
Wi-Fi 5 and Bluetooth 5.3 - dual-band wireless connectivity and low-latency Bluetooth pairing.
LG Quad Protection - covers Lightning Strikes, Humidity, Surge, and webOS Protection via LG Shield.
AI Magic Remote included - voice-enabled remote with direct access to AI Hub and Game Optimizer.

Specifications

• Screen Size: 43 inches (109 cm)
• Resolution: 4K UHD (3,840 x 2,160)
• Panel Type: VA, Direct LED backlight
• Processor: α7 AI Processor 4K Gen9
• Refresh Rate: 60 Hz native, with VRR support
• HDR Support: HDR10, HDR10 Pro, HLG
• Dynamic Tone Mapping Zones: 2,040
• Maximum Brightness: approx. 300 nits
• Audio Output: 20W, 2.0 channel, down-firing
• Smart Platform: webOS 26
• HDMI Inputs: 3x HDMI (eARC on HDMI 2)
• USB: 1x USB
• Network: Wi-Fi 5, Ethernet (LAN)
• Bluetooth: 5.0 (Bluetooth Ultra Low Latency Controller support)
• Audio Outputs: Optical digital (SPDIF)
• Tuner: DVB-T2 (H.265), DVB-C, DVB-S2
• VESA Mounting: 300 x 200 mm
• Voice Assistants: Google Gemini, Microsoft Copilot (via AI Hub)
• Gaming: GeForce NOW, Xbox Cloud Gaming, Game Optimizer, Game Dashboard, HGiG
• Energy Rating: G (SDR and HDR)
• Power Supply: AC 100-240V, 50-60Hz
• Standby Power: Under 0.5W
• Colour: Charcoal Black
• Dimensions (HxWxD): confirm with supplier (VESA: 300 x 200 mm)
• Weight: confirm with supplier
• Warranty: 2 Years Parts and Labour

What's Included in the Box

• LG 43NU850B6LA NanoCell 4K Smart TV
• AI Magic Remote
• Batteries
• Stand and screws
• User manual

Setup and Care

Getting started:

Attach the stand using the included screws before placing the TV on your chosen surface. The AI Magic Remote pairs automatically on first power-up, and the webOS 26 setup wizard guides you through Wi-Fi connection, account sign-in, and initial picture calibration in a few minutes.

Wall mounting:

The 43NU850B6LA uses a 300 x 200 mm VESA pattern. Use a compatible wall bracket rated for the weight of the TV (weight: confirm with supplier) and follow the bracket manufacturer's instructions for wall type and fixings.

Optimising picture settings:

AI Picture Wizard in the AI Hub analyses your room lighting and content type to suggest a starting picture preset. FILMMAKER MODE™ is recommended for movie watching, while Game Optimizer automatically activates the lowest-latency settings when a console is detected on HDMI.

Keeping the TV clean:

Wipe the screen gently with a soft, dry microfibre cloth. Avoid spraying any liquid directly onto the panel or using abrasive cloths. The rear casing and stand can be wiped with a slightly damp cloth, then dried immediately.

We are pleased to offer FREE delivery on orders over €499.00 to anywhere in the Republic of Ireland and Northern Ireland, and our Click & Collect service is FREE on all orders.

All items are shipped from the Athlone Warehouse in Co. Westmeath, Ireland so no import duties apply to the island of Ireland.

Delivery Costs to Republic of Ireland are €6.99 for orders Under €499.00

Same Day Dispatch €9.99
Orders placed before 12pm are dispatched the same working day, helping your items reach you sooner. Excludes bulky items.

Large Bulky Items
Please be aware that large, bulky items (large appliances, white goods, etc.) have a delivery charge of €39.99 for bulky items or €59.99 for extra bulky items to ROI

- We are now delivering to Northern Ireland with all delivery costs equal to the Republic of Ireland.

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Due to our valued customer feedback, we have updated and improved our Returns Policy.

We now offer an exhange or refund on goods purchased online, and returned 14 days after purchase. 

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